Rocket Fizz is not a normal candy and soda store. At every location, they have the largest section of not only soda, but also retro candies. They pride themselves on the carrying unique and fun products for people of all ages. The idea is to be an old-fashioned candy shop. Similar to what you would have seen on the original Willy Wonka’s Chocolate Factory or the corner candy store from the late 1800’s.
The Rocket Fizz brand called for a logo redesign, soda label, monthly mailers, and frequent shopper reusable bags. The color scheme is interactive according to particular candy, as is the new logo interchangeable to represent various flavors. Candy imagery, visible within the labels, provides a quick and easy way to distinguish one flavor from another. Although specialty candy is not in high demand, the excitement and feeling of the old fashioned candy store are what keep people coming back and bringing more people with them. Based on candy weight customers can choose how much they would like to spend while in the shop whether that be 10 cents or 50 dollars (a reusable tote is gifted with $50+ purchases).