Flux is a healthy and creative breathing space for people who want to be designers of their own futures. The Flux Condominiums are a catalyst for the creative fusion of living needs. As a community, Flux enables a continuous flow of inspiration for artists and designers alike. Situated along the beach in Point Loma, CA, Flux Condominiums are the perfect medium for individuals who love change or need change. “Thru thick and thin” was a meaningful statement to the Flux Team. Essentially, to them, this statement meant that Flux would be there for all the tenants’ needs. The concept revolves around what makes Flux unique.
A take home folder is given to each prospective tenant. Included in the folder is a brochure highlighting Flux’s features, multiple floor plans, two triangles as a promotional item, and a business card for the sales representative. Color affects emotion, happiness, and overall creativity. It was essential to represent vibrant living and artistic spaces with pops of color and a variety of graphic elements. The clientele for Flux Condominiums are visual learners, hence the need for a folder that would stand out amongst the collection of competing buildings. With their prospects being creatives, a right triangles was gifted to each individual, as all artists can always use a straightedge.